Listen with the Back of Your Neck

Guest Post by Bob Burg and John David Mann

Gillian Waters, a buyer for Smith & Banks, a national chain of pet accessory stores is listening attentively to her mentor, the Coach, a short, stout fireplug of a man. They’re at the Juice Caboose where, after draining most of his glass (“Celery juice: best when drunk in the first sixty seconds”), he shares his next lesson with one word his protégée finds surprising.

“Listen.” Continue reading Listen with the Back of Your Neck

How to Cyber-Influence – Even When You Disagree

Guest Post by Bob Burg and John David Mann

Social media allows us great opportunities to connect with others. It creates the context for democratizing influence, giving voice to individuals on a mass basis.

It’s exciting just to consider the good that can be accomplished as various (and yes, opposing) political and other viewpoints can be communicated intelligently, respectfully, and persuasively, and without the filter of the usual authority figures. Imagine the potential for mutual understanding! Continue reading How to Cyber-Influence – Even When You Disagree